Kesari Golden Low GI Sugar. The First Nucane Specification in India Launched.

Nutrition Innovation is proud to announce that Tatva Health and Wellness, one of India’s leading food companies, has launched the Nucane Low GI specification under the brand name “Kesari Golden Sugar” in Bangalore. Kesari Golden Sugar has been positioned in the market as a perfect alternate for consumers looking at a healthier sugar option.

Speaking at the launch, Mr.Sachin Jain, Managing Director, Tatva said “Consumers post pandemic have become very health conscious and have been researching a lot on what they consume. There has been various innovations in food segment.  We looked at the sugar market in India. There has been hardly any R&D to make sugar healthier or better. In fact consumers are now looking at a healthier alternate which is difficult to find today. We see the sugar-related problems not only in India but apparently a global pandemic.”

“We partnered with Nucane Low GI sugar, and with their global patented technology, it gives us immense pleasure to launch the “Kesari Golden Sugar” in India with this technology. Our Kesari Golden Sugar is Unrefined and Naturally Low GI with No Chemicals or additives and is a perfect alternative for consumers looking for a healthier sugar that tangibly help in the fight against obesity and diabetes.” Mr.Sachin Jain further adds.

The product has currently been launched in Bangalore with further plans of being launched in Tamil Nadu and other states.

India is the world’s largest domestic sugar market with approximately 28 million tonnes consumed annually. View the Kesari Launch video here: https://www.youtube.com/watch?v=CLAW7eImx_g