CSR to bring ground-breaking sugar reduction technology, Nucane Life to Malaysia
Leading sugar refiner, Central Sugar Refinery (CSR) announced today that it has partnered with award-winning Food Technology company, Nutrition Innovation to bring their revolutionary new sugar reduction technology, Nucane Life, to Malaysia – a milestone move that will benefit both industrial brands and consumers.
"As a leader and innovator in Malaysia, CSR is constantly looking to bring the best sweetening choices to the market to ensure our customers get the ability to develop products that are meeting current consumer trends," said Victor Ng, CSR’s Chief Operating Officer. "We have reviewed the market and we are excited in Nucane Life’s unique benefit in specifically designing a sugar-based solution to achieve sugar reduction while incorporating the important nutrition of proteins and fibres - a development which is becoming increasingly important to our customers. This approach means that we can offer our customers a natural, clean label sugar solution that still delivers great taste and energy but with lower calories in a food from sugar."
"We are delighted to extend our collaboration with CSR further, to now encompass Nucane Life " said Dr David Kannar Chairman and Founder of Nutrition Innovation. "Nucane Life is a revolutionary approach to sweetening in Foods. Our technology creates a light, low bulk density sugar particle that can deliver the same volume in a food with 50% less sugar. That means in categories where sugar is not just a sweetener but a binder and a filler, we can help customers achieve significant sugar reduction while maintaining great taste plus the form and function of the food. CSR's leadership, partnership, and vision are very important to us and we are proud to announce that CSR Malaysia is the first sugar producer in the world to take this important step."
Around the world, Nucane Life has been recognised for its breakthrough in sweetening innovation. This includes its impressive achievement at the World and Asian Food Innovation Awards and Best in Category at Slingshot 2019 where it was also awarded by leading category experts Danone Nutricia and The Yield Lab.
"We will begin development in Malaysia by conducting application trials with selected major customers to gain a better understanding of the potential demand and volumes. Thereafter we can take steps towards an evaluation of scaled local production for both domestic and export needs" added Victor. “We see this new initiative as being both complementary and an extension of our core business as well as the highly successful innovations we have already launched in the market in conjunction with Nutrition Innovation. These innovations include Better Brown sugar which continues to capture strong consumer interest and demand across the nation."
More information about CSR can be found here: https://csr-malaysia.com.my
More information on Nutrition innovation and Nucane Life can be found here: https://www.nutritioninnovationgroup.com