CSR expands sales of Better Brown Low GI Sugar to Singapore

Leading SE Asia sugar manufacturer, CSR, has now expanded distribution of Better Brown, Low GI Sugar, into the Singapore market. It has been launched in a leading chain of convenience stores Hoa Mart with 44 outlets across the island.

This is the first time consumers in Singapore have had retail access to Better Brown. It has never been more important to support families in healthier home cooking and baking and Singapore is no exception. Better Brown is produced in collaboration with Nucane technology to naturally reduce metabolism and uptake of sugar in foods and beverages. In Malaysia, it also has the support and endorsement of NADI, the Malaysia Diabetes Association and in Singapore it has been independently tested to be Low GI by the Temasek Glycemic Index Research Unit using the ISO 26642:2010 methodology. . 

"Everyone at Nutrition Innovation wishes to congratulate the innovative leadership and team at CSR." said Matthew Godfrey CEO of Nutrition Innovation. "Food supply chain management is difficult for all companies at this time, but the team at CSR have succeeded to overcome all obstacles to get the healthier choice of Better Brown into the hands of all Singaporeans at an affordable retail price. We are confident that this is just the beginning for expansion of the Better Brown vision with Nucane and bring benefits for consumers everywhere."

The Better Brown retail pack is Halal and endorsed by NADI, the diabetes Association of Malaysia. Hao Mart stores can be found in Singapore here: http://www.haomart.com.sg/stores/